The State of Web Vitals

Tag managers impact

Tag managers ranked by their performance impact.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Tag managers impact

Tag managers ranked by their performance impact.

7
Providers ranked
After min-sites filter
94,139
Sites in sample
Combined across all items
1.9s
Best LCP (p75)
Segment
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Segment 1.9s 87.4%
1,230
2 Piwik PRO Tag Manager 2.1s 84.9%
415
3 Matomo Tag Manager 2.2s 82.9%
8,183
4 Tealium iQ 2.3s 80.7%
1,548
5 Google Tag Manager 2.3s 79.0%
82,134
6 TagCommander 2.7s 70.6%
179
7 Adobe Launch/DTM 2.8s 65.4%
450
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Segment 0.6% 1,230 87% 1.9s
Piwik PRO Tag Manager 0.2% 415 85% 2.1s
Matomo Tag Manager 4.3% 8,183 83% 2.2s
Tealium iQ 0.8% 1,548 81% 2.3s
Google Tag Manager 43.2% 82,134 79% 2.3s
TagCommander 0.1% 179 71% 2.7s
Adobe Launch/DTM 0.2% 450 65% 2.8s
Ensighten 0% 47 62% 3.0s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

87% of Segment sites pass LCP. Adobe Launch/DTM trails 22 points behind, leaving 35% of its sites failing. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.2%
792.3s
92138ms
870.03
721.9s
541.3s
Matomo Tag Manager 4.3%
832.2s
95141ms
900.01
751.8s
571.2s
Tealium iQ 0.8%
812.3s
88153ms
810.08
801.6s
65995ms
Segment 0.6%
871.9s
75202ms
790.06
871.5s
68870ms
Adobe Launch/DTM 0.2%
652.8s
77196ms
620.21
662.0s
581.0s
Piwik PRO Tag Manager 0.2%
852.1s
86153ms
840.03
771.7s
611.1s
TagCommander 0.1%
712.7s
73205ms
730.12
731.9s
611.0s
Ensighten 0%
623.0s
83166ms
700.12
682.0s
70873ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Segment leads on LCP: 87% of its sites pass. Adobe Launch/DTM trails at 65%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured