The State of Web Vitals

Tag managers impact

Tag managers ranked by their performance impact.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Tag managers impact

Tag managers ranked by their performance impact.

7
Providers ranked
After min-sites filter
94,139
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Segment
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Segment 1.8s 89.5%
1,230
2 Piwik PRO Tag Manager 2.0s 84.1%
415
3 Matomo Tag Manager 2.1s 82.9%
8,183
4 Tealium iQ 2.2s 81.9%
1,548
5 Google Tag Manager 2.3s 79.9%
82,134
6 TagCommander 2.5s 74.6%
179
7 Adobe Launch/DTM 2.6s 71.1%
450
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Segment 0.6% 1,230 90% 1.8s
Piwik PRO Tag Manager 0.2% 415 84% 2.0s
Matomo Tag Manager 4.3% 8,183 83% 2.1s
Tealium iQ 0.8% 1,548 82% 2.2s
Google Tag Manager 43.2% 82,134 80% 2.3s
TagCommander 0.1% 179 75% 2.5s
Adobe Launch/DTM 0.2% 450 71% 2.6s
Ensighten 0% 47 70% 2.8s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

90% of Segment sites pass LCP. Adobe Launch/DTM trails 19 points behind, leaving 29% of its sites failing. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.2%
802.3s
95116ms
860.05
731.9s
531.3s
Matomo Tag Manager 4.3%
832.1s
97120ms
880.04
761.8s
561.2s
Tealium iQ 0.8%
822.2s
93132ms
790.08
821.6s
641.0s
Segment 0.6%
901.8s
79156ms
790.07
881.4s
71842ms
Adobe Launch/DTM 0.2%
712.6s
83176ms
600.23
721.9s
611.0s
Piwik PRO Tag Manager 0.2%
842.0s
96127ms
820.06
811.7s
621.1s
TagCommander 0.1%
752.5s
86144ms
780.10
761.7s
621.1s
Ensighten 0%
702.8s
87155ms
670.17
701.9s
651.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Segment leads on LCP: 90% of its sites pass. Adobe Launch/DTM trails at 71%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured