Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
190,113
Sites in sample
Combined across all items
108ms
Best INP (p75)
Clicky
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Clicky | 108ms | 100.0% | 225 | |
| 2 | GoatCounter | 113ms | 100.0% | 56 | |
| 3 | Plausible | 114ms | 95.2% | 2,010 | |
| 4 | Snowplow | 126ms | 93.5% | 3,006 | |
| 5 | Fathom | 127ms | 95.2% | 315 | |
| 6 | Simple Analytics | 127ms | 87.9% | 91 | |
| 7 | Pirsch | 134ms | 96.4% | 113 | |
| 8 | Universal Analytics | 136ms | 92.2% | 72,426 | |
| 9 | Google Analytics 4 | 136ms | 92.1% | 96,650 | |
| 10 | Matomo | 140ms | 93.4% | 12,391 | |
| 11 | Umami | 140ms | 88.8% | 826 | |
| 12 | StatCounter | 144ms | 86.8% | 308 | |
| 13 | AT Internet/Piano | 157ms | 87.0% | 527 | |
| 14 | Mixpanel | 171ms | 83.8% | 117 | |
| 15 | PostHog | 177ms | 80.2% | 295 | |
| 16 | Amplitude | 194ms | 75.5% | 169 | |
| 17 | Adobe Analytics | 197ms | 75.5% | 440 | |
| 18 | Chartbeat | 220ms | 73.8% | 75 | |
| 19 | Heap | 234ms | 60.8% | 73 |
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
GoatCounter 0%
56
113ms
Clicky 0.1%
225
108ms
Pirsch 0.1%
113
134ms
Plausible 1.1%
2,010
114ms
Fathom 0.2%
315
127ms
Snowplow 1.6%
3,006
126ms
Matomo 6.5%
12,391
140ms
Universal Analytics 38.1%
72,426
136ms
Google Analytics 4 50.9%
96,650
136ms
Parsely 0%
36
188ms
Umami 0.4%
826
140ms
Simple Analytics 0%
91
127ms
AT Internet/Piano 0.3%
527
157ms
StatCounter 0.2%
308
144ms
Mixpanel 0.1%
117
171ms
PostHog 0.2%
295
177ms
Adobe Analytics 0.2%
440
197ms
Amplitude 0.1%
169
194ms
Chartbeat 0%
75
220ms
Heap 0%
73
234ms
Good
Needs Improvement
Poor
Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of Clicky sites pass INP. Amplitude trails 24 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 50.9%
802.3s
92136ms
870.03
731.9s
561.2s
Universal Analytics 38.1%
792.3s
92136ms
880.03
721.9s
541.3s
Matomo 6.5%
852.1s
93140ms
890.02
771.7s
601.1s
Snowplow 1.6%
861.9s
94126ms
890.01
831.5s
74816ms
Plausible 1.1%
921.7s
95114ms
930.01
871.4s
77751ms
Umami 0.4%
772.4s
89140ms
880.02
781.7s
75791ms
AT Internet/Piano 0.3%
832.2s
87157ms
860.05
801.7s
70861ms
Adobe Analytics 0.2%
692.7s
76197ms
650.18
691.9s
62993ms
Fathom 0.2%
812.2s
95127ms
890.02
741.8s
611.1s
StatCounter 0.2%
812.2s
87144ms
890.02
761.8s
581.2s
PostHog 0.2%
782.4s
80177ms
860.06
692.0s
451.3s
Clicky 0.1%
881.7s
100108ms
900.08
821.4s
71945ms
Amplitude 0.1%
772.4s
76194ms
820.08
791.7s
70927ms
Mixpanel 0.1%
712.7s
84171ms
750.10
731.8s
611.0s
Pirsch 0.1%
882.1s
96134ms
710.18
931.6s
50927ms
Simple Analytics 0%
762.3s
88127ms
880.02
702.0s
571.2s
Chartbeat 0%
941.9s
74220ms
670.12
911.5s
79599ms
Heap 0%
653.0s
61234ms
760.10
612.3s
531.2s
GoatCounter 0%
921.6s
100113ms
950.03
921.4s
84630ms
Parsely 0%
971.8s
90188ms
320.20
841.7s
65938ms
60%95%+ passing
Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Clicky leads on INP: 100% of its sites pass. Amplitude trails at 76%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals
Marketing pixels (10) →
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Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.