The State of Web Vitals

E-commerce impact

E-commerce providers and their performance.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for E-commerce impact

E-commerce providers and their performance.

12
Providers ranked
After min-sites filter
40,405
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Shop Pay
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Shop Pay 1.8s 93.4%
7,922
2 Shopify 1.8s 93.3%
7,965
3 Shopware 1.9s 88.1%
5,514
4 OpenCart 2.0s 86.3%
231
5 Klarna 2.1s 85.6%
491
6 PayPal 2.2s 83.6%
2,306
7 BigCommerce 2.2s 88.6%
124
8 PrestaShop 2.3s 81.9%
1,221
9 Afterpay/Affirm 2.6s 71.7%
80
10 Stripe 2.8s 68.1%
1,844
11 Ecwid 2.9s 62.8%
225
12 WooCommerce 3.1s 59.0%
12,482
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Snipcart 0% 23 100% 1.2s
Shop Pay 4.2% 7,922 93% 1.8s
Shopify 4.2% 7,965 93% 1.8s
BigCommerce 0.1% 124 89% 2.2s
Shopware 2.9% 5,514 88% 1.9s
OpenCart 0.1% 231 86% 2.0s
Volusion 0% 17 86% 2.3s
Klarna 0.3% 491 86% 2.1s
PayPal 1.2% 2,306 84% 2.2s
PrestaShop 0.6% 1,221 82% 2.3s
Afterpay/Affirm 0% 80 72% 2.6s
Stripe 1% 1,844 68% 2.8s
Ecwid 0.1% 225 63% 2.9s
WooCommerce 6.6% 12,482 59% 3.1s
Salesforce commerce 0% 4 50% 2.6s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

93% of Shop Pay sites pass LCP. WooCommerce trails 34 points behind, leaving 41% of its sites failing. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Shopware 2.9%
881.9s
94122ms
920.01
831.6s
611.0s
Stripe 1%
682.8s
85159ms
780.08
592.2s
541.3s
PrestaShop 0.6%
822.3s
93129ms
870.06
682.0s
321.4s
Shopify 4.2%
931.8s
93138ms
930.02
931.2s
94539ms
Afterpay/Affirm 0%
722.6s
86163ms
750.11
751.8s
76744ms
Snipcart 0%
1001.2s
10096ms
1000.00
90933ms
89764ms
Volusion 0%
862.3s
100122ms
710.23
712.0s
83726ms
Shop Pay 4.2%
931.8s
94138ms
930.02
931.2s
94537ms
WooCommerce 6.6%
593.1s
97120ms
900.02
462.7s
202.3s
PayPal 1.2%
842.2s
94129ms
860.03
781.7s
551.2s
Ecwid 0.1%
632.9s
89172ms
680.17
741.9s
451.4s
Klarna 0.3%
862.1s
91161ms
850.05
831.6s
71893ms
BigCommerce 0.1%
892.2s
97132ms
670.17
841.6s
86696ms
OpenCart 0.1%
862.0s
96110ms
860.09
771.7s
521.2s
Salesforce commerce 0%
502.6s
75199ms
750.05
502.0s
50883ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Shopify leads on LCP: 93% of its sites pass. WooCommerce trails at 59%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Live queries (3) — admin only
Query #1: 38.3 ms 
SELECT 1 AS ok FROM site_providers LIMIT 0;
Query #2: 686.4 ms 
SELECT CAST(p.key AS VARCHAR) AS e, COUNT(*) AS sites,
  COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL) AS all_lcp_n,
  quantile_disc(s.crux."all".lcp, 0.5) AS all_lcp_median,
  quantile_disc(s.crux."all".lcp, 0.75) AS all_lcp_p75,
  COUNT(*) FILTER (WHERE s.crux."all".lcp <= 2500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL), 0) AS all_lcp_good,
  COUNT(*) FILTER (WHERE s.crux."all".lcp > 2500 AND s.crux."all".lcp <= 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL), 0) AS all_lcp_ni,
  COUNT(*) FILTER (WHERE s.crux."all".lcp > 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL), 0) AS all_lcp_poor,
  COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL) AS all_inp_n,
  quantile_disc(s.crux."all".inp, 0.5) AS all_inp_median,
  quantile_disc(s.crux."all".inp, 0.75) AS all_inp_p75,
  COUNT(*) FILTER (WHERE s.crux."all".inp <= 200) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL), 0) AS all_inp_good,
  COUNT(*) FILTER (WHERE s.crux."all".inp > 200 AND s.crux."all".inp <= 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL), 0) AS all_inp_ni,
  COUNT(*) FILTER (WHERE s.crux."all".inp > 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL), 0) AS all_inp_poor,
  COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL) AS all_cls_n,
  quantile_disc(s.crux."all".cls, 0.5) AS all_cls_median,
  quantile_disc(s.crux."all".cls, 0.75) AS all_cls_p75,
  COUNT(*) FILTER (WHERE s.crux."all".cls <= 0.1) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL), 0) AS all_cls_good,
  COUNT(*) FILTER (WHERE s.crux."all".cls > 0.1 AND s.crux."all".cls <= 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL), 0) AS all_cls_ni,
  COUNT(*) FILTER (WHERE s.crux."all".cls > 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL), 0) AS all_cls_poor,
  COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL) AS all_fcp_n,
  quantile_disc(s.crux."all".fcp, 0.5) AS all_fcp_median,
  quantile_disc(s.crux."all".fcp, 0.75) AS all_fcp_p75,
  COUNT(*) FILTER (WHERE s.crux."all".fcp <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL), 0) AS all_fcp_good,
  COUNT(*) FILTER (WHERE s.crux."all".fcp > 1800 AND s.crux."all".fcp <= 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL), 0) AS all_fcp_ni,
  COUNT(*) FILTER (WHERE s.crux."all".fcp > 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL), 0) AS all_fcp_poor,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL) AS all_ttfb_n,
  quantile_disc(s.crux."all".ttfb, 0.5) AS all_ttfb_median,
  quantile_disc(s.crux."all".ttfb, 0.75) AS all_ttfb_p75,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb <= 800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL), 0) AS all_ttfb_good,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb > 800 AND s.crux."all".ttfb <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL), 0) AS all_ttfb_ni,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb > 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL), 0) AS all_ttfb_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL) AS phone_lcp_n,
  quantile_disc(s.crux."phone".lcp, 0.5) AS phone_lcp_median,
  quantile_disc(s.crux."phone".lcp, 0.75) AS phone_lcp_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp <= 2500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL), 0) AS phone_lcp_good,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp > 2500 AND s.crux."phone".lcp <= 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL), 0) AS phone_lcp_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp > 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL), 0) AS phone_lcp_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL) AS phone_inp_n,
  quantile_disc(s.crux."phone".inp, 0.5) AS phone_inp_median,
  quantile_disc(s.crux."phone".inp, 0.75) AS phone_inp_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".inp <= 200) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL), 0) AS phone_inp_good,
  COUNT(*) FILTER (WHERE s.crux."phone".inp > 200 AND s.crux."phone".inp <= 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL), 0) AS phone_inp_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".inp > 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL), 0) AS phone_inp_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL) AS phone_cls_n,
  quantile_disc(s.crux."phone".cls, 0.5) AS phone_cls_median,
  quantile_disc(s.crux."phone".cls, 0.75) AS phone_cls_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".cls <= 0.1) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL), 0) AS phone_cls_good,
  COUNT(*) FILTER (WHERE s.crux."phone".cls > 0.1 AND s.crux."phone".cls <= 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL), 0) AS phone_cls_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".cls > 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL), 0) AS phone_cls_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL) AS phone_fcp_n,
  quantile_disc(s.crux."phone".fcp, 0.5) AS phone_fcp_median,
  quantile_disc(s.crux."phone".fcp, 0.75) AS phone_fcp_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL), 0) AS phone_fcp_good,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp > 1800 AND s.crux."phone".fcp <= 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL), 0) AS phone_fcp_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp > 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL), 0) AS phone_fcp_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL) AS phone_ttfb_n,
  quantile_disc(s.crux."phone".ttfb, 0.5) AS phone_ttfb_median,
  quantile_disc(s.crux."phone".ttfb, 0.75) AS phone_ttfb_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb <= 800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL), 0) AS phone_ttfb_good,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb > 800 AND s.crux."phone".ttfb <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL), 0) AS phone_ttfb_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb > 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL), 0) AS phone_ttfb_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL) AS desktop_lcp_n,
  quantile_disc(s.crux."desktop".lcp, 0.5) AS desktop_lcp_median,
  quantile_disc(s.crux."desktop".lcp, 0.75) AS desktop_lcp_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp <= 2500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL), 0) AS desktop_lcp_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp > 2500 AND s.crux."desktop".lcp <= 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL), 0) AS desktop_lcp_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp > 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL), 0) AS desktop_lcp_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL) AS desktop_inp_n,
  quantile_disc(s.crux."desktop".inp, 0.5) AS desktop_inp_median,
  quantile_disc(s.crux."desktop".inp, 0.75) AS desktop_inp_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp <= 200) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL), 0) AS desktop_inp_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp > 200 AND s.crux."desktop".inp <= 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL), 0) AS desktop_inp_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp > 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL), 0) AS desktop_inp_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL) AS desktop_cls_n,
  quantile_disc(s.crux."desktop".cls, 0.5) AS desktop_cls_median,
  quantile_disc(s.crux."desktop".cls, 0.75) AS desktop_cls_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls <= 0.1) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL), 0) AS desktop_cls_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls > 0.1 AND s.crux."desktop".cls <= 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL), 0) AS desktop_cls_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls > 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL), 0) AS desktop_cls_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL) AS desktop_fcp_n,
  quantile_disc(s.crux."desktop".fcp, 0.5) AS desktop_fcp_median,
  quantile_disc(s.crux."desktop".fcp, 0.75) AS desktop_fcp_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL), 0) AS desktop_fcp_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp > 1800 AND s.crux."desktop".fcp <= 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL), 0) AS desktop_fcp_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp > 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL), 0) AS desktop_fcp_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL) AS desktop_ttfb_n,
  quantile_disc(s.crux."desktop".ttfb, 0.5) AS desktop_ttfb_median,
  quantile_disc(s.crux."desktop".ttfb, 0.75) AS desktop_ttfb_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb <= 800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL), 0) AS desktop_ttfb_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb > 800 AND s.crux."desktop".ttfb <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL), 0) AS desktop_ttfb_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb > 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL), 0) AS desktop_ttfb_poor
                    FROM site_providers p
                    JOIN sites s ON s.origin = p.origin
                    WHERE p.category = 'ecommerce'
                      AND p.key IS NOT NULL AND CAST(p.key AS VARCHAR) <> ''
                    GROUP BY p.key;
Query #3: 38.2 ms 
SELECT COUNT(*) AS n FROM sites;
JSON file lookups (5)
20260625/meta.json 0.07 ms
20260625/types.json 0.76 ms
20260625/loaf-scripts.json 0.51 ms
20260625/menu.json 0.29 ms
20260625/providers.json 4.47 ms