The State of Web Vitals

Tag managers impact

Tag managers ranked by their performance impact.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Tag managers impact

Tag managers ranked by their performance impact.

7
Providers ranked
After min-sites filter
94,139
Sites in sample
Combined across all items
138ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Google Tag Manager 138ms 91.6%
82,134
2 Matomo Tag Manager 141ms 94.5%
8,183
3 Piwik PRO Tag Manager 153ms 86.1%
415
4 Tealium iQ 153ms 88.4%
1,548
5 Adobe Launch/DTM 196ms 77.0%
450
6 Segment 202ms 74.9%
1,230
7 TagCommander 205ms 72.5%
179
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Matomo Tag Manager 4.3% 8,183 95% 141ms
Google Tag Manager 43.2% 82,134 92% 138ms
Tealium iQ 0.8% 1,548 88% 153ms
Piwik PRO Tag Manager 0.2% 415 86% 153ms
Ensighten 0% 47 83% 166ms
Adobe Launch/DTM 0.2% 450 77% 196ms
Segment 0.6% 1,230 75% 202ms
TagCommander 0.1% 179 73% 205ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

95% of Matomo Tag Manager sites pass INP. TagCommander trails 22 points behind, leaving 27% of its sites failing. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.2%
792.3s
92138ms
870.03
721.9s
541.3s
Matomo Tag Manager 4.3%
832.2s
95141ms
900.01
751.8s
571.2s
Tealium iQ 0.8%
812.3s
88153ms
810.08
801.6s
65995ms
Segment 0.6%
871.9s
75202ms
790.06
871.5s
68870ms
Adobe Launch/DTM 0.2%
652.8s
77196ms
620.21
662.0s
581.0s
Piwik PRO Tag Manager 0.2%
852.1s
86153ms
840.03
771.7s
611.1s
TagCommander 0.1%
712.7s
73205ms
730.12
731.9s
611.0s
Ensighten 0%
623.0s
83166ms
700.12
682.0s
70873ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Matomo Tag Manager leads on INP: 95% of its sites pass. TagCommander trails at 73%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured