The State of Web Vitals

Tag managers impact

Tag managers ranked by their performance impact.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Tag managers impact

Tag managers ranked by their performance impact.

7
Providers ranked
After min-sites filter
94,139
Sites in sample
Combined across all items
116ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Google Tag Manager 116ms 95.0%
82,134
2 Matomo Tag Manager 120ms 96.7%
8,183
3 Piwik PRO Tag Manager 127ms 95.8%
415
4 Tealium iQ 132ms 93.0%
1,548
5 TagCommander 144ms 86.0%
179
6 Segment 156ms 79.3%
1,230
7 Adobe Launch/DTM 176ms 82.6%
450
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Matomo Tag Manager 4.3% 8,183 97% 120ms
Piwik PRO Tag Manager 0.2% 415 96% 127ms
Google Tag Manager 43.2% 82,134 95% 116ms
Tealium iQ 0.8% 1,548 93% 132ms
Ensighten 0% 47 87% 155ms
TagCommander 0.1% 179 86% 144ms
Adobe Launch/DTM 0.2% 450 83% 176ms
Segment 0.6% 1,230 79% 156ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

97% of Matomo Tag Manager sites pass INP. Segment trails 18 points behind. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.2%
802.3s
95116ms
860.05
731.9s
531.3s
Matomo Tag Manager 4.3%
832.1s
97120ms
880.04
761.8s
561.2s
Tealium iQ 0.8%
822.2s
93132ms
790.08
821.6s
641.0s
Segment 0.6%
901.8s
79156ms
790.07
881.4s
71842ms
Adobe Launch/DTM 0.2%
712.6s
83176ms
600.23
721.9s
611.0s
Piwik PRO Tag Manager 0.2%
842.0s
96127ms
820.06
811.7s
621.1s
TagCommander 0.1%
752.5s
86144ms
780.10
761.7s
621.1s
Ensighten 0%
702.8s
87155ms
670.17
701.9s
651.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Matomo Tag Manager leads on INP: 97% of its sites pass. Segment trails at 79%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured