The State of Web Vitals

Tag managers impact

Tag managers ranked by their performance impact.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Tag managers impact

Tag managers ranked by their performance impact.

7
Providers ranked
After min-sites filter
94,139
Sites in sample
Combined across all items
69ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Google Tag Manager 69ms 99.0%
82,134
2 Piwik PRO Tag Manager 70ms 98.5%
415
3 Matomo Tag Manager 72ms 99.4%
8,183
4 Tealium iQ 81ms 98.7%
1,548
5 Segment 85ms 97.0%
1,230
6 TagCommander 95ms 92.9%
179
7 Adobe Launch/DTM 100ms 96.1%
450
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Matomo Tag Manager 4.3% 8,183 99% 72ms
Google Tag Manager 43.2% 82,134 99% 69ms
Tealium iQ 0.8% 1,548 99% 81ms
Piwik PRO Tag Manager 0.2% 415 99% 70ms
Ensighten 0% 47 97% 95ms
Segment 0.6% 1,230 97% 85ms
Adobe Launch/DTM 0.2% 450 96% 100ms
TagCommander 0.1% 179 93% 95ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

99% of Matomo Tag Manager sites pass INP. TagCommander trails 6 points behind. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.2%
852.1s
9969ms
770.10
801.6s
591.2s
Matomo Tag Manager 4.3%
881.9s
9972ms
790.09
841.5s
621.1s
Tealium iQ 0.8%
872.0s
9981ms
710.13
861.4s
68922ms
Segment 0.6%
852.1s
9785ms
790.09
831.5s
651.1s
Adobe Launch/DTM 0.2%
812.3s
96100ms
530.21
811.6s
69926ms
Piwik PRO Tag Manager 0.2%
881.9s
9970ms
750.11
851.4s
67975ms
TagCommander 0.1%
812.3s
9395ms
670.16
781.7s
62956ms
Ensighten 0%
762.4s
9795ms
700.17
781.7s
70955ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Tag Manager leads on INP: 99% of its sites pass. TagCommander trails at 93%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured