The State of Web Vitals

Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

10
Providers ranked
After min-sites filter
70,596
Sites in sample
Combined across all items
147ms
Best INP (p75)
Google Ads Conversion
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Google Ads Conversion 147ms 90.7%
23,141
2 Microsoft/Bing UET 149ms 90.2%
15,262
3 Meta Pixel 150ms 90.0%
24,543
4 LinkedIn Insight 159ms 87.8%
2,695
5 Quora Pixel 161ms 83.7%
72
6 Pinterest Tag 171ms 83.7%
1,264
7 TikTok Pixel 187ms 79.1%
2,581
8 Snapchat Pixel 202ms 74.2%
469
9 Reddit Pixel 204ms 73.2%
278
10 Twitter/X Pixel 210ms 70.9%
291
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Google Ads Conversion 12.2% 23,141 91% 147ms
Microsoft/Bing UET 8% 15,262 90% 149ms
Meta Pixel 12.9% 24,543 90% 150ms
LinkedIn Insight 1.4% 2,695 88% 159ms
Pinterest Tag 0.7% 1,264 84% 171ms
Quora Pixel 0% 72 84% 161ms
TikTok Pixel 1.4% 2,581 79% 187ms
Snapchat Pixel 0.2% 469 74% 202ms
Reddit Pixel 0.1% 278 73% 204ms
Twitter/X Pixel 0.2% 291 71% 210ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

91% of Google Ads Conversion sites pass INP. Twitter/X Pixel trails 20 points behind, leaving 29% of its sites failing. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
782.4s
90150ms
870.04
731.9s
551.3s
Google Ads Conversion 12.2%
772.4s
91147ms
870.03
702.0s
521.3s
Microsoft/Bing UET 8%
792.4s
90149ms
860.04
731.9s
541.2s
LinkedIn Insight 1.4%
732.6s
88159ms
870.03
642.1s
461.4s
TikTok Pixel 1.4%
792.3s
79187ms
860.04
771.7s
66997ms
Pinterest Tag 0.7%
762.5s
84171ms
830.06
702.0s
481.4s
Snapchat Pixel 0.2%
772.4s
74202ms
830.06
741.8s
65959ms
Twitter/X Pixel 0.2%
742.6s
71210ms
840.05
692.0s
541.2s
Reddit Pixel 0.1%
732.6s
73204ms
840.07
662.1s
511.2s
Quora Pixel 0%
862.2s
84161ms
880.02
771.8s
551.2s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Ads Conversion leads on INP: 91% of its sites pass. Twitter/X Pixel trails at 71%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (23) → Reviews (8) → Email marketing (8) → Consent platforms (16) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured