Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
10
Providers ranked
After min-sites filter
70,596
Sites in sample
Combined across all items
74ms
Best INP (p75)
Google Ads Conversion
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Ads Conversion | 74ms | 99.0% | 23,141 | |
| 2 | LinkedIn Insight | 75ms | 98.9% | 2,695 | |
| 3 | Quora Pixel | 75ms | 100.0% | 72 | |
| 4 | Meta Pixel | 77ms | 98.9% | 24,543 | |
| 5 | Microsoft/Bing UET | 77ms | 98.6% | 15,262 | |
| 6 | Pinterest Tag | 88ms | 98.7% | 1,264 | |
| 7 | Reddit Pixel | 96ms | 97.7% | 278 | |
| 8 | TikTok Pixel | 98ms | 97.7% | 2,581 | |
| 9 | Twitter/X Pixel | 107ms | 95.3% | 291 | |
| 10 | Snapchat Pixel | 108ms | 96.7% | 469 |
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Quora Pixel 0%
72
75ms
Google Ads Conversion 12.2%
23,141
74ms
Meta Pixel 12.9%
24,543
77ms
LinkedIn Insight 1.4%
2,695
75ms
Pinterest Tag 0.7%
1,264
88ms
Microsoft/Bing UET 8%
15,262
77ms
TikTok Pixel 1.4%
2,581
98ms
Reddit Pixel 0.1%
278
96ms
Snapchat Pixel 0.2%
469
108ms
Twitter/X Pixel 0.2%
291
107ms
Good
Needs Improvement
Poor
Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 95% and 99%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
842.1s
9977ms
760.10
801.6s
591.2s
Google Ads Conversion 12.2%
842.1s
9974ms
770.10
801.6s
581.2s
Microsoft/Bing UET 8%
872.0s
9977ms
770.10
821.6s
611.1s
LinkedIn Insight 1.4%
842.1s
9975ms
790.09
781.7s
571.2s
TikTok Pixel 1.4%
852.1s
9898ms
770.10
841.5s
69949ms
Pinterest Tag 0.7%
802.3s
9988ms
750.11
761.8s
521.4s
Snapchat Pixel 0.2%
832.2s
97108ms
760.10
831.5s
74858ms
Twitter/X Pixel 0.2%
832.1s
95107ms
740.11
831.6s
641.0s
Reddit Pixel 0.1%
802.3s
9896ms
780.10
801.6s
641.0s
Quora Pixel 0%
851.8s
10075ms
810.08
811.3s
641.0s
60%95%+ passing
Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Meta Pixel leads on INP: 99% of its sites pass. Twitter/X Pixel trails at 95%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
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JS libraries (23) →
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Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.