Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
10
Providers ranked
After min-sites filter
70,596
Sites in sample
Combined across all items
123ms
Best INP (p75)
LinkedIn Insight
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | LinkedIn Insight | 123ms | 94.8% | 2,695 | |
| 2 | Google Ads Conversion | 126ms | 94.7% | 23,141 | |
| 3 | Microsoft/Bing UET | 126ms | 94.1% | 15,262 | |
| 4 | Meta Pixel | 128ms | 93.8% | 24,543 | |
| 5 | Quora Pixel | 133ms | 91.4% | 72 | |
| 6 | Pinterest Tag | 152ms | 89.3% | 1,264 | |
| 7 | TikTok Pixel | 166ms | 86.2% | 2,581 | |
| 8 | Reddit Pixel | 172ms | 84.1% | 278 | |
| 9 | Snapchat Pixel | 176ms | 82.9% | 469 | |
| 10 | Twitter/X Pixel | 180ms | 80.9% | 291 |
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
LinkedIn Insight 1.4%
2,695
123ms
Google Ads Conversion 12.2%
23,141
126ms
Microsoft/Bing UET 8%
15,262
126ms
Meta Pixel 12.9%
24,543
128ms
Quora Pixel 0%
72
133ms
Pinterest Tag 0.7%
1,264
152ms
TikTok Pixel 1.4%
2,581
166ms
Reddit Pixel 0.1%
278
172ms
Snapchat Pixel 0.2%
469
176ms
Twitter/X Pixel 0.2%
291
180ms
Good
Needs Improvement
Poor
Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
95% of LinkedIn Insight sites pass INP. Twitter/X Pixel trails 14 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
792.3s
94128ms
860.05
741.9s
551.3s
Google Ads Conversion 12.2%
772.4s
95126ms
860.05
711.9s
521.4s
Microsoft/Bing UET 8%
812.3s
94126ms
850.05
751.8s
551.2s
LinkedIn Insight 1.4%
782.4s
95123ms
850.06
702.0s
481.4s
TikTok Pixel 1.4%
812.3s
86166ms
860.05
791.7s
68972ms
Pinterest Tag 0.7%
752.5s
89152ms
830.07
702.0s
471.5s
Snapchat Pixel 0.2%
782.4s
83176ms
820.06
781.7s
67937ms
Twitter/X Pixel 0.2%
792.4s
81180ms
810.07
731.9s
581.1s
Reddit Pixel 0.1%
752.5s
84172ms
810.08
721.9s
541.1s
Quora Pixel 0%
842.1s
91133ms
870.04
771.8s
561.2s
60%95%+ passing
Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Ads Conversion leads on INP: 95% of its sites pass. Twitter/X Pixel trails at 81%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals
JS libraries (23) →
Reviews (8) →
Email marketing (8) →
Consent platforms (16) →
Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.