The State of Web Vitals

Personalization impact

Performance impact by personalization provider.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Personalization impact

Performance impact by personalization provider.

4
Providers ranked
After min-sites filter
15,493
Sites in sample
Combined across all items
128ms
Best INP (p75)
Elfsight
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Elfsight 128ms 93.7%
2,298
2 Algolia Recommend 137ms 91.8%
13,079
3 Nosto 186ms 85.1%
51
4 Dynamic Yield 320ms 39.6%
65
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Elfsight 1.2% 2,298 94% 128ms
Algolia Recommend 6.9% 13,079 92% 137ms
Klevu 0% 26 88% 169ms
Nosto 0% 51 85% 186ms
Dynamic Yield 0% 65 40% 320ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

No provider stands out: pass rates sit between 92% and 94%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Dynamic Yield 0%
652.7s
40320ms
640.22
712.0s
631.1s
Algolia Recommend 6.9%
812.2s
92137ms
870.03
751.8s
601.1s
Elfsight 1.2%
802.3s
94128ms
870.03
751.8s
601.2s
Nosto 0%
712.5s
85186ms
750.10
731.9s
531.5s
Klevu 0%
722.5s
88169ms
560.20
721.8s
60920ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Elfsight leads on INP: 94% of its sites pass. Algolia Recommend trails at 92%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (25) → Tag managers (8) → A/B testing (12) → Chat & messaging (17) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Live queries (3) — admin only
Query #1: 31.3 ms 
SELECT 1 AS ok FROM site_providers LIMIT 0;
Query #2: 377.9 ms 
SELECT CAST(p.key AS VARCHAR) AS e, COUNT(*) AS sites,
  COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL) AS all_lcp_n,
  quantile_disc(s.crux."all".lcp, 0.5) AS all_lcp_median,
  quantile_disc(s.crux."all".lcp, 0.75) AS all_lcp_p75,
  COUNT(*) FILTER (WHERE s.crux."all".lcp <= 2500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL), 0) AS all_lcp_good,
  COUNT(*) FILTER (WHERE s.crux."all".lcp > 2500 AND s.crux."all".lcp <= 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL), 0) AS all_lcp_ni,
  COUNT(*) FILTER (WHERE s.crux."all".lcp > 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL), 0) AS all_lcp_poor,
  COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL) AS all_inp_n,
  quantile_disc(s.crux."all".inp, 0.5) AS all_inp_median,
  quantile_disc(s.crux."all".inp, 0.75) AS all_inp_p75,
  COUNT(*) FILTER (WHERE s.crux."all".inp <= 200) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL), 0) AS all_inp_good,
  COUNT(*) FILTER (WHERE s.crux."all".inp > 200 AND s.crux."all".inp <= 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL), 0) AS all_inp_ni,
  COUNT(*) FILTER (WHERE s.crux."all".inp > 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL), 0) AS all_inp_poor,
  COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL) AS all_cls_n,
  quantile_disc(s.crux."all".cls, 0.5) AS all_cls_median,
  quantile_disc(s.crux."all".cls, 0.75) AS all_cls_p75,
  COUNT(*) FILTER (WHERE s.crux."all".cls <= 0.1) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL), 0) AS all_cls_good,
  COUNT(*) FILTER (WHERE s.crux."all".cls > 0.1 AND s.crux."all".cls <= 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL), 0) AS all_cls_ni,
  COUNT(*) FILTER (WHERE s.crux."all".cls > 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL), 0) AS all_cls_poor,
  COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL) AS all_fcp_n,
  quantile_disc(s.crux."all".fcp, 0.5) AS all_fcp_median,
  quantile_disc(s.crux."all".fcp, 0.75) AS all_fcp_p75,
  COUNT(*) FILTER (WHERE s.crux."all".fcp <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL), 0) AS all_fcp_good,
  COUNT(*) FILTER (WHERE s.crux."all".fcp > 1800 AND s.crux."all".fcp <= 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL), 0) AS all_fcp_ni,
  COUNT(*) FILTER (WHERE s.crux."all".fcp > 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL), 0) AS all_fcp_poor,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL) AS all_ttfb_n,
  quantile_disc(s.crux."all".ttfb, 0.5) AS all_ttfb_median,
  quantile_disc(s.crux."all".ttfb, 0.75) AS all_ttfb_p75,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb <= 800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL), 0) AS all_ttfb_good,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb > 800 AND s.crux."all".ttfb <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL), 0) AS all_ttfb_ni,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb > 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL), 0) AS all_ttfb_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL) AS phone_lcp_n,
  quantile_disc(s.crux."phone".lcp, 0.5) AS phone_lcp_median,
  quantile_disc(s.crux."phone".lcp, 0.75) AS phone_lcp_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp <= 2500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL), 0) AS phone_lcp_good,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp > 2500 AND s.crux."phone".lcp <= 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL), 0) AS phone_lcp_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp > 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL), 0) AS phone_lcp_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL) AS phone_inp_n,
  quantile_disc(s.crux."phone".inp, 0.5) AS phone_inp_median,
  quantile_disc(s.crux."phone".inp, 0.75) AS phone_inp_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".inp <= 200) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL), 0) AS phone_inp_good,
  COUNT(*) FILTER (WHERE s.crux."phone".inp > 200 AND s.crux."phone".inp <= 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL), 0) AS phone_inp_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".inp > 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL), 0) AS phone_inp_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL) AS phone_cls_n,
  quantile_disc(s.crux."phone".cls, 0.5) AS phone_cls_median,
  quantile_disc(s.crux."phone".cls, 0.75) AS phone_cls_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".cls <= 0.1) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL), 0) AS phone_cls_good,
  COUNT(*) FILTER (WHERE s.crux."phone".cls > 0.1 AND s.crux."phone".cls <= 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL), 0) AS phone_cls_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".cls > 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL), 0) AS phone_cls_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL) AS phone_fcp_n,
  quantile_disc(s.crux."phone".fcp, 0.5) AS phone_fcp_median,
  quantile_disc(s.crux."phone".fcp, 0.75) AS phone_fcp_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL), 0) AS phone_fcp_good,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp > 1800 AND s.crux."phone".fcp <= 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL), 0) AS phone_fcp_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp > 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL), 0) AS phone_fcp_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL) AS phone_ttfb_n,
  quantile_disc(s.crux."phone".ttfb, 0.5) AS phone_ttfb_median,
  quantile_disc(s.crux."phone".ttfb, 0.75) AS phone_ttfb_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb <= 800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL), 0) AS phone_ttfb_good,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb > 800 AND s.crux."phone".ttfb <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL), 0) AS phone_ttfb_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb > 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL), 0) AS phone_ttfb_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL) AS desktop_lcp_n,
  quantile_disc(s.crux."desktop".lcp, 0.5) AS desktop_lcp_median,
  quantile_disc(s.crux."desktop".lcp, 0.75) AS desktop_lcp_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp <= 2500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL), 0) AS desktop_lcp_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp > 2500 AND s.crux."desktop".lcp <= 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL), 0) AS desktop_lcp_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp > 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL), 0) AS desktop_lcp_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL) AS desktop_inp_n,
  quantile_disc(s.crux."desktop".inp, 0.5) AS desktop_inp_median,
  quantile_disc(s.crux."desktop".inp, 0.75) AS desktop_inp_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp <= 200) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL), 0) AS desktop_inp_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp > 200 AND s.crux."desktop".inp <= 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL), 0) AS desktop_inp_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp > 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL), 0) AS desktop_inp_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL) AS desktop_cls_n,
  quantile_disc(s.crux."desktop".cls, 0.5) AS desktop_cls_median,
  quantile_disc(s.crux."desktop".cls, 0.75) AS desktop_cls_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls <= 0.1) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL), 0) AS desktop_cls_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls > 0.1 AND s.crux."desktop".cls <= 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL), 0) AS desktop_cls_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls > 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL), 0) AS desktop_cls_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL) AS desktop_fcp_n,
  quantile_disc(s.crux."desktop".fcp, 0.5) AS desktop_fcp_median,
  quantile_disc(s.crux."desktop".fcp, 0.75) AS desktop_fcp_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL), 0) AS desktop_fcp_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp > 1800 AND s.crux."desktop".fcp <= 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL), 0) AS desktop_fcp_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp > 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL), 0) AS desktop_fcp_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL) AS desktop_ttfb_n,
  quantile_disc(s.crux."desktop".ttfb, 0.5) AS desktop_ttfb_median,
  quantile_disc(s.crux."desktop".ttfb, 0.75) AS desktop_ttfb_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb <= 800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL), 0) AS desktop_ttfb_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb > 800 AND s.crux."desktop".ttfb <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL), 0) AS desktop_ttfb_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb > 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL), 0) AS desktop_ttfb_poor
                    FROM site_providers p
                    JOIN sites s ON s.origin = p.origin
                    WHERE p.category = 'personalization'
                      AND p.key IS NOT NULL AND CAST(p.key AS VARCHAR) <> ''
                    GROUP BY p.key;
Query #3: 29.5 ms 
SELECT COUNT(*) AS n FROM sites;
JSON file lookups (5)
20260625/meta.json 0.04 ms
20260625/types.json 0.50 ms
20260625/loaf-scripts.json 0.36 ms
20260625/menu.json 0.14 ms
20260625/providers.json 3.20 ms