1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
5
Providers ranked
After min-sites filter
2,997
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Segment
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Segment | 1.8s | 89.6% | 1,232 | |
| 2 | RudderStack | 2.2s | 86.7% | 61 | |
| 3 | Tealium AudienceStream | 2.2s | 81.9% | 1,548 | |
| 4 | Bloomreach | 2.5s | 74.7% | 91 | |
| 5 | Treasure Data | 3.7s | 21.0% | 65 |
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Segment 0.6%
1,232
1.8s
RudderStack 0%
61
2.2s
Tealium AudienceStream 0.8%
1,548
2.2s
mParticle 0%
8
2.0s
Bloomreach 0%
91
2.5s
Treasure Data 0%
65
3.7s
Good
Needs Improvement
Poor
Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
90% of Segment sites pass LCP. Tealium AudienceStream trails 8 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.8%
822.2s
93132ms
790.08
821.6s
641.0s
Segment 0.6%
901.8s
79156ms
790.07
881.4s
71843ms
Bloomreach 0%
752.5s
74205ms
780.10
771.8s
591.1s
Treasure Data 0%
213.7s
55353ms
250.96
272.5s
181.3s
RudderStack 0%
872.2s
91139ms
840.08
751.8s
451.2s
mParticle 0%
752.0s
71192ms
750.11
751.7s
63945ms
60%95%+ passing
Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Segment leads on LCP: 90% of its sites pass. Tealium AudienceStream trails at 82%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals
JS libraries (23) →
Bot detection (7) →
Email marketing (8) →
Marketing pixels (10) →
Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.