Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
190,113
Sites in sample
Combined across all items
95ms
Best INP (p75)
Clicky
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Clicky | 95ms | 99.4% | 225 | |
| 2 | Plausible | 96ms | 97.3% | 2,010 | |
| 3 | Snowplow | 101ms | 96.0% | 3,006 | |
| 4 | GoatCounter | 102ms | 100.0% | 56 | |
| 5 | Simple Analytics | 109ms | 94.7% | 91 | |
| 6 | StatCounter | 111ms | 93.0% | 308 | |
| 7 | Universal Analytics | 113ms | 95.3% | 72,426 | |
| 8 | Fathom | 114ms | 98.4% | 315 | |
| 9 | Google Analytics 4 | 114ms | 95.2% | 96,650 | |
| 10 | Matomo | 118ms | 95.8% | 12,391 | |
| 11 | Umami | 120ms | 92.5% | 826 | |
| 12 | Pirsch | 120ms | 96.6% | 113 | |
| 13 | AT Internet/Piano | 122ms | 93.2% | 527 | |
| 14 | Mixpanel | 130ms | 89.7% | 117 | |
| 15 | PostHog | 149ms | 87.2% | 295 | |
| 16 | Amplitude | 170ms | 84.1% | 169 | |
| 17 | Chartbeat | 174ms | 78.6% | 75 | |
| 18 | Adobe Analytics | 178ms | 82.6% | 440 | |
| 19 | Heap | 187ms | 80.6% | 73 |
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
GoatCounter 0%
56
102ms
Clicky 0.1%
225
95ms
Fathom 0.2%
315
114ms
Plausible 1.1%
2,010
96ms
Pirsch 0.1%
113
120ms
Snowplow 1.6%
3,006
101ms
Matomo 6.5%
12,391
118ms
Universal Analytics 38.1%
72,426
113ms
Google Analytics 4 50.9%
96,650
114ms
Simple Analytics 0%
91
109ms
AT Internet/Piano 0.3%
527
122ms
StatCounter 0.2%
308
111ms
Umami 0.4%
826
120ms
Mixpanel 0.1%
117
130ms
PostHog 0.2%
295
149ms
Amplitude 0.1%
169
170ms
Adobe Analytics 0.2%
440
178ms
Heap 0%
73
187ms
Chartbeat 0%
75
174ms
Parsely 0%
36
193ms
Good
Needs Improvement
Poor
Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
99% of Clicky sites pass INP. Adobe Analytics trails 16 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 50.9%
812.3s
95114ms
860.05
741.8s
551.3s
Universal Analytics 38.1%
802.3s
95113ms
870.05
731.9s
541.3s
Matomo 6.5%
852.0s
96118ms
880.04
791.7s
611.1s
Snowplow 1.6%
881.8s
96101ms
880.03
861.4s
75799ms
Plausible 1.1%
921.6s
9796ms
910.02
901.3s
81699ms
Umami 0.4%
822.1s
93120ms
890.02
811.6s
75805ms
AT Internet/Piano 0.3%
842.1s
93122ms
830.08
831.6s
69883ms
Adobe Analytics 0.2%
732.6s
83178ms
610.21
741.8s
65977ms
Fathom 0.2%
842.0s
98114ms
870.04
791.6s
641.0s
StatCounter 0.2%
822.2s
93111ms
880.04
771.7s
571.2s
PostHog 0.2%
792.4s
87149ms
860.06
691.9s
461.3s
Clicky 0.1%
911.6s
9995ms
810.08
851.3s
74831ms
Amplitude 0.1%
812.2s
84170ms
820.08
811.6s
72839ms
Mixpanel 0.1%
752.5s
90130ms
720.12
771.6s
68912ms
Pirsch 0.1%
902.0s
97120ms
740.14
961.5s
57916ms
Simple Analytics 0%
782.2s
95109ms
840.03
751.8s
611.1s
Chartbeat 0%
951.9s
79174ms
680.11
931.5s
77763ms
Heap 0%
613.0s
81187ms
720.12
652.3s
551.2s
GoatCounter 0%
961.5s
100102ms
880.03
961.3s
88553ms
Parsely 0%
971.9s
77193ms
310.19
831.7s
69898ms
60%95%+ passing
Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Clicky leads on INP: 99% of its sites pass. Adobe Analytics trails at 83%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals
Marketing pixels (10) →
Session recording (11) →
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Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.