The State of Web Vitals

Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

10
Providers ranked
After min-sites filter
70,685
Sites in sample
Combined across all items
0.04
Best CLS (p75)
Quora Pixel
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Quora Pixel 0.04 87.1%
73
2 TikTok Pixel 0.05 85.7%
2,586
3 Microsoft/Bing UET 0.05 85.0%
15,280
4 Google Ads Conversion 0.05 85.8%
23,164
5 Meta Pixel 0.05 85.5%
24,578
6 Snapchat Pixel 0.06 82.4%
469
7 LinkedIn Insight 0.06 84.6%
2,700
8 Twitter/X Pixel 0.07 80.5%
291
9 Pinterest Tag 0.07 83.5%
1,265
10 Reddit Pixel 0.08 80.5%
279
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Quora Pixel 0% 73 87% 0.04
Google Ads Conversion 12.2% 23,164 86% 0.05
TikTok Pixel 1.4% 2,586 86% 0.05
Meta Pixel 12.9% 24,578 85% 0.05
Microsoft/Bing UET 8% 15,280 85% 0.05
LinkedIn Insight 1.4% 2,700 85% 0.06
Pinterest Tag 0.7% 1,265 83% 0.07
Snapchat Pixel 0.2% 469 82% 0.06
Reddit Pixel 0.1% 279 81% 0.08
Twitter/X Pixel 0.2% 291 80% 0.07
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

86% of Google Ads Conversion sites pass CLS. Twitter/X Pixel trails 6 points behind. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Ads Conversion 12.2%
772.4s
95126ms
860.05
711.9s
521.4s
LinkedIn Insight 1.4%
782.4s
95123ms
850.06
702.0s
481.4s
Snapchat Pixel 0.2%
782.4s
83176ms
820.06
781.7s
67937ms
Pinterest Tag 0.7%
752.5s
89152ms
830.07
702.0s
471.5s
Twitter/X Pixel 0.2%
792.4s
81180ms
800.07
731.9s
581.1s
Reddit Pixel 0.1%
752.5s
84171ms
810.08
721.9s
541.1s
Microsoft/Bing UET 8%
812.3s
94127ms
850.05
751.8s
551.2s
Meta Pixel 12.9%
792.3s
94128ms
850.05
731.9s
551.3s
TikTok Pixel 1.4%
812.3s
86166ms
860.05
791.7s
68971ms
Quora Pixel 0%
842.1s
91133ms
870.04
771.8s
571.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Ads Conversion leads on CLS: 86% of its sites pass. Twitter/X Pixel trails at 80%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (25) → Reviews (8) → Email marketing (8) → Consent platforms (16) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Live queries (3) — admin only
Query #1: 31.3 ms 
SELECT 1 AS ok FROM site_providers LIMIT 0;
Query #2: 577.4 ms 
SELECT CAST(p.key AS VARCHAR) AS e, COUNT(*) AS sites,
  COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL) AS all_lcp_n,
  quantile_disc(s.crux."all".lcp, 0.5) AS all_lcp_median,
  quantile_disc(s.crux."all".lcp, 0.75) AS all_lcp_p75,
  COUNT(*) FILTER (WHERE s.crux."all".lcp <= 2500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL), 0) AS all_lcp_good,
  COUNT(*) FILTER (WHERE s.crux."all".lcp > 2500 AND s.crux."all".lcp <= 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL), 0) AS all_lcp_ni,
  COUNT(*) FILTER (WHERE s.crux."all".lcp > 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".lcp IS NOT NULL), 0) AS all_lcp_poor,
  COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL) AS all_inp_n,
  quantile_disc(s.crux."all".inp, 0.5) AS all_inp_median,
  quantile_disc(s.crux."all".inp, 0.75) AS all_inp_p75,
  COUNT(*) FILTER (WHERE s.crux."all".inp <= 200) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL), 0) AS all_inp_good,
  COUNT(*) FILTER (WHERE s.crux."all".inp > 200 AND s.crux."all".inp <= 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL), 0) AS all_inp_ni,
  COUNT(*) FILTER (WHERE s.crux."all".inp > 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".inp IS NOT NULL), 0) AS all_inp_poor,
  COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL) AS all_cls_n,
  quantile_disc(s.crux."all".cls, 0.5) AS all_cls_median,
  quantile_disc(s.crux."all".cls, 0.75) AS all_cls_p75,
  COUNT(*) FILTER (WHERE s.crux."all".cls <= 0.1) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL), 0) AS all_cls_good,
  COUNT(*) FILTER (WHERE s.crux."all".cls > 0.1 AND s.crux."all".cls <= 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL), 0) AS all_cls_ni,
  COUNT(*) FILTER (WHERE s.crux."all".cls > 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".cls IS NOT NULL), 0) AS all_cls_poor,
  COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL) AS all_fcp_n,
  quantile_disc(s.crux."all".fcp, 0.5) AS all_fcp_median,
  quantile_disc(s.crux."all".fcp, 0.75) AS all_fcp_p75,
  COUNT(*) FILTER (WHERE s.crux."all".fcp <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL), 0) AS all_fcp_good,
  COUNT(*) FILTER (WHERE s.crux."all".fcp > 1800 AND s.crux."all".fcp <= 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL), 0) AS all_fcp_ni,
  COUNT(*) FILTER (WHERE s.crux."all".fcp > 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".fcp IS NOT NULL), 0) AS all_fcp_poor,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL) AS all_ttfb_n,
  quantile_disc(s.crux."all".ttfb, 0.5) AS all_ttfb_median,
  quantile_disc(s.crux."all".ttfb, 0.75) AS all_ttfb_p75,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb <= 800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL), 0) AS all_ttfb_good,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb > 800 AND s.crux."all".ttfb <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL), 0) AS all_ttfb_ni,
  COUNT(*) FILTER (WHERE s.crux."all".ttfb > 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."all".ttfb IS NOT NULL), 0) AS all_ttfb_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL) AS phone_lcp_n,
  quantile_disc(s.crux."phone".lcp, 0.5) AS phone_lcp_median,
  quantile_disc(s.crux."phone".lcp, 0.75) AS phone_lcp_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp <= 2500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL), 0) AS phone_lcp_good,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp > 2500 AND s.crux."phone".lcp <= 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL), 0) AS phone_lcp_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".lcp > 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".lcp IS NOT NULL), 0) AS phone_lcp_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL) AS phone_inp_n,
  quantile_disc(s.crux."phone".inp, 0.5) AS phone_inp_median,
  quantile_disc(s.crux."phone".inp, 0.75) AS phone_inp_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".inp <= 200) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL), 0) AS phone_inp_good,
  COUNT(*) FILTER (WHERE s.crux."phone".inp > 200 AND s.crux."phone".inp <= 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL), 0) AS phone_inp_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".inp > 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".inp IS NOT NULL), 0) AS phone_inp_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL) AS phone_cls_n,
  quantile_disc(s.crux."phone".cls, 0.5) AS phone_cls_median,
  quantile_disc(s.crux."phone".cls, 0.75) AS phone_cls_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".cls <= 0.1) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL), 0) AS phone_cls_good,
  COUNT(*) FILTER (WHERE s.crux."phone".cls > 0.1 AND s.crux."phone".cls <= 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL), 0) AS phone_cls_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".cls > 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".cls IS NOT NULL), 0) AS phone_cls_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL) AS phone_fcp_n,
  quantile_disc(s.crux."phone".fcp, 0.5) AS phone_fcp_median,
  quantile_disc(s.crux."phone".fcp, 0.75) AS phone_fcp_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL), 0) AS phone_fcp_good,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp > 1800 AND s.crux."phone".fcp <= 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL), 0) AS phone_fcp_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".fcp > 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".fcp IS NOT NULL), 0) AS phone_fcp_poor,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL) AS phone_ttfb_n,
  quantile_disc(s.crux."phone".ttfb, 0.5) AS phone_ttfb_median,
  quantile_disc(s.crux."phone".ttfb, 0.75) AS phone_ttfb_p75,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb <= 800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL), 0) AS phone_ttfb_good,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb > 800 AND s.crux."phone".ttfb <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL), 0) AS phone_ttfb_ni,
  COUNT(*) FILTER (WHERE s.crux."phone".ttfb > 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."phone".ttfb IS NOT NULL), 0) AS phone_ttfb_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL) AS desktop_lcp_n,
  quantile_disc(s.crux."desktop".lcp, 0.5) AS desktop_lcp_median,
  quantile_disc(s.crux."desktop".lcp, 0.75) AS desktop_lcp_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp <= 2500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL), 0) AS desktop_lcp_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp > 2500 AND s.crux."desktop".lcp <= 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL), 0) AS desktop_lcp_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".lcp > 4000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".lcp IS NOT NULL), 0) AS desktop_lcp_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL) AS desktop_inp_n,
  quantile_disc(s.crux."desktop".inp, 0.5) AS desktop_inp_median,
  quantile_disc(s.crux."desktop".inp, 0.75) AS desktop_inp_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp <= 200) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL), 0) AS desktop_inp_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp > 200 AND s.crux."desktop".inp <= 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL), 0) AS desktop_inp_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".inp > 500) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".inp IS NOT NULL), 0) AS desktop_inp_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL) AS desktop_cls_n,
  quantile_disc(s.crux."desktop".cls, 0.5) AS desktop_cls_median,
  quantile_disc(s.crux."desktop".cls, 0.75) AS desktop_cls_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls <= 0.1) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL), 0) AS desktop_cls_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls > 0.1 AND s.crux."desktop".cls <= 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL), 0) AS desktop_cls_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".cls > 0.25) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".cls IS NOT NULL), 0) AS desktop_cls_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL) AS desktop_fcp_n,
  quantile_disc(s.crux."desktop".fcp, 0.5) AS desktop_fcp_median,
  quantile_disc(s.crux."desktop".fcp, 0.75) AS desktop_fcp_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL), 0) AS desktop_fcp_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp > 1800 AND s.crux."desktop".fcp <= 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL), 0) AS desktop_fcp_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".fcp > 3000) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".fcp IS NOT NULL), 0) AS desktop_fcp_poor,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL) AS desktop_ttfb_n,
  quantile_disc(s.crux."desktop".ttfb, 0.5) AS desktop_ttfb_median,
  quantile_disc(s.crux."desktop".ttfb, 0.75) AS desktop_ttfb_p75,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb <= 800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL), 0) AS desktop_ttfb_good,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb > 800 AND s.crux."desktop".ttfb <= 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL), 0) AS desktop_ttfb_ni,
  COUNT(*) FILTER (WHERE s.crux."desktop".ttfb > 1800) * 1.0 / NULLIF(COUNT(*) FILTER (WHERE s.crux."desktop".ttfb IS NOT NULL), 0) AS desktop_ttfb_poor
                    FROM site_providers p
                    JOIN sites s ON s.origin = p.origin
                    WHERE p.category = 'marketing_pixels'
                      AND p.key IS NOT NULL AND CAST(p.key AS VARCHAR) <> ''
                    GROUP BY p.key;
Query #3: 28.4 ms 
SELECT COUNT(*) AS n FROM sites;
JSON file lookups (5)
20260625/meta.json 0.07 ms
20260625/types.json 0.70 ms
20260625/loaf-scripts.json 0.52 ms
20260625/menu.json 0.17 ms
20260625/providers.json 5.04 ms