Customer data platforms impact

Performance impact by cdp provider.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Customer data platforms impact

Performance impact by cdp provider.

5
Providers ranked
After min-sites filter
2,997
Sites in sample
Combined across all items
0.02
Best CLS (p75)
RudderStack
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 RudderStack 0.02 86.1%
61
2 Segment 0.06 78.6%
1,232
3 Tealium AudienceStream 0.08 80.9%
1,548
4 Bloomreach 0.09 80.0%
91
5 Treasure Data 0.99 24.6%
65
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
RudderStack 0% 61 86% 0.02
Tealium AudienceStream 0.8% 1,548 81% 0.08
Bloomreach 0% 91 80% 0.09
Segment 0.6% 1,232 79% 0.06
mParticle 0% 8 75% 0.12
Treasure Data 0% 65 25% 0.99
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 79% and 81%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.8%
812.3s
88153ms
810.08
801.6s
65995ms
Segment 0.6%
881.9s
75201ms
790.06
871.5s
68870ms
Bloomreach 0%
732.6s
69229ms
800.09
771.8s
621.1s
Treasure Data 0%
213.6s
57359ms
250.99
232.5s
181.3s
RudderStack 0%
832.2s
86147ms
860.02
691.9s
461.2s
mParticle 0%
752.0s
75201ms
750.12
751.4s
75773ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Tealium AudienceStream leads on CLS: 81% of its sites pass. Segment trails at 79%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (23) → Bot detection (7) → Email marketing (8) → Marketing pixels (10) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured