Customer data platforms impact

Performance impact by cdp provider.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Customer data platforms impact

Performance impact by cdp provider.

5
Providers ranked
After min-sites filter
2,997
Sites in sample
Combined across all items
0.09
Best CLS (p75)
Segment
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Segment 0.09 78.4%
1,232
2 Bloomreach 0.09 81.5%
91
3 RudderStack 0.10 75.8%
61
4 Treasure Data 0.11 75.0%
65
5 Tealium AudienceStream 0.13 71.1%
1,548
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Bloomreach 0% 91 82% 0.09
Segment 0.6% 1,232 78% 0.09
RudderStack 0% 61 76% 0.10
Treasure Data 0% 65 75% 0.11
Tealium AudienceStream 0.8% 1,548 71% 0.13
mParticle 0% 8 63% 0.23
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

78% of Segment sites pass CLS. Tealium AudienceStream trails 7 points behind, leaving 29% of its sites failing. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.8%
872.0s
9981ms
710.13
861.4s
68922ms
Segment 0.6%
852.1s
9785ms
780.09
831.5s
651.1s
Bloomreach 0%
752.5s
98124ms
820.09
801.6s
67980ms
Treasure Data 0%
742.5s
89157ms
750.11
751.4s
68900ms
RudderStack 0%
912.0s
9795ms
760.10
881.6s
53976ms
mParticle 0%
881.6s
10094ms
630.23
881.2s
88674ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Segment leads on CLS: 78% of its sites pass. Tealium AudienceStream trails at 71%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (23) → Bot detection (7) → Email marketing (8) → Marketing pixels (10) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured