1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
5
Providers ranked
After min-sites filter
2,997
Sites in sample
Combined across all items
147ms
Best INP (p75)
RudderStack
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | RudderStack | 147ms | 86.2% | 61 | |
| 2 | Tealium AudienceStream | 153ms | 88.4% | 1,548 | |
| 3 | Segment | 201ms | 74.9% | 1,232 | |
| 4 | Bloomreach | 229ms | 68.7% | 91 | |
| 5 | Treasure Data | 359ms | 56.9% | 65 |
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Tealium AudienceStream 0.8%
1,548
153ms
RudderStack 0%
61
147ms
mParticle 0%
8
201ms
Segment 0.6%
1,232
201ms
Bloomreach 0%
91
229ms
Treasure Data 0%
65
359ms
Good
Needs Improvement
Poor
Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
88% of Tealium AudienceStream sites pass INP. Segment trails 13 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.8%
812.3s
88153ms
810.08
801.6s
65995ms
Segment 0.6%
881.9s
75201ms
790.06
871.5s
68870ms
Bloomreach 0%
732.6s
69229ms
800.09
771.8s
621.1s
Treasure Data 0%
213.6s
57359ms
250.99
232.5s
181.3s
RudderStack 0%
832.2s
86147ms
860.02
691.9s
461.2s
mParticle 0%
752.0s
75201ms
750.12
751.4s
75773ms
60%95%+ passing
Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tealium AudienceStream leads on INP: 88% of its sites pass. Segment trails at 75%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
Related signals
JS libraries (23) →
Bot detection (7) →
Email marketing (8) →
Marketing pixels (10) →
Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.