Customer data platforms impact

Performance impact by cdp provider.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Customer data platforms impact

Performance impact by cdp provider.

5
Providers ranked
After min-sites filter
2,997
Sites in sample
Combined across all items
2.0s
Best LCP (p75)
Tealium AudienceStream
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Tealium AudienceStream 2.0s 86.7%
1,548
2 RudderStack 2.0s 90.6%
61
3 Segment 2.1s 84.6%
1,232
4 Treasure Data 2.5s 73.7%
65
5 Bloomreach 2.5s 75.3%
91
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
RudderStack 0% 61 91% 2.0s
mParticle 0% 8 88% 1.6s
Tealium AudienceStream 0.8% 1,548 87% 2.0s
Segment 0.6% 1,232 85% 2.1s
Bloomreach 0% 91 75% 2.5s
Treasure Data 0% 65 74% 2.5s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

No provider stands out: pass rates sit between 85% and 87%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.8%
872.0s
9981ms
710.13
861.4s
68922ms
Segment 0.6%
852.1s
9785ms
780.09
831.5s
651.1s
Bloomreach 0%
752.5s
98124ms
820.09
801.6s
67980ms
Treasure Data 0%
742.5s
89157ms
750.11
751.4s
68900ms
RudderStack 0%
912.0s
9795ms
760.10
881.6s
53976ms
mParticle 0%
881.6s
10094ms
630.23
881.2s
88674ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Tealium AudienceStream leads on LCP: 87% of its sites pass. Segment trails at 85%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (23) → Bot detection (7) → Email marketing (8) → Marketing pixels (10) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured