1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
5
Providers ranked
After min-sites filter
2,997
Sites in sample
Combined across all items
132ms
Best INP (p75)
Tealium AudienceStream
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Tealium AudienceStream | 132ms | 93.0% | 1,548 | |
| 2 | RudderStack | 139ms | 90.7% | 61 | |
| 3 | Segment | 156ms | 79.4% | 1,232 | |
| 4 | Bloomreach | 205ms | 74.2% | 91 | |
| 5 | Treasure Data | 353ms | 55.4% | 65 |
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Tealium AudienceStream 0.8%
1,548
132ms
RudderStack 0%
61
139ms
Segment 0.6%
1,232
156ms
Bloomreach 0%
91
205ms
mParticle 0%
8
192ms
Treasure Data 0%
65
353ms
Good
Needs Improvement
Poor
Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
93% of Tealium AudienceStream sites pass INP. Segment trails 14 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.8%
822.2s
93132ms
790.08
821.6s
641.0s
Segment 0.6%
901.8s
79156ms
790.07
881.4s
71843ms
Bloomreach 0%
752.5s
74205ms
780.10
771.8s
591.1s
Treasure Data 0%
213.7s
55353ms
250.96
272.5s
181.3s
RudderStack 0%
872.2s
91139ms
840.08
751.8s
451.2s
mParticle 0%
752.0s
71192ms
750.11
751.7s
63945ms
60%95%+ passing
Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tealium AudienceStream leads on INP: 93% of its sites pass. Segment trails at 79%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.