Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
190,113
Sites in sample
Combined across all items
61ms
Best INP (p75)
Simple Analytics
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Simple Analytics | 61ms | 100.0% | 91 | |
| 2 | Clicky | 62ms | 100.0% | 225 | |
| 3 | Plausible | 62ms | 99.4% | 2,010 | |
| 4 | GoatCounter | 65ms | 100.0% | 56 | |
| 5 | Fathom | 65ms | 99.2% | 315 | |
| 6 | Universal Analytics | 67ms | 99.1% | 72,426 | |
| 7 | Google Analytics 4 | 67ms | 99.0% | 96,650 | |
| 8 | Umami | 67ms | 99.5% | 826 | |
| 9 | StatCounter | 69ms | 100.0% | 308 | |
| 10 | Matomo | 71ms | 99.2% | 12,391 | |
| 11 | AT Internet/Piano | 76ms | 97.5% | 527 | |
| 12 | Pirsch | 76ms | 100.0% | 113 | |
| 13 | Snowplow | 77ms | 98.0% | 3,006 | |
| 14 | Mixpanel | 81ms | 92.6% | 117 | |
| 15 | PostHog | 91ms | 99.3% | 295 | |
| 16 | Adobe Analytics | 106ms | 94.0% | 440 | |
| 17 | Chartbeat | 123ms | 90.3% | 75 | |
| 18 | Amplitude | 127ms | 93.1% | 169 | |
| 19 | Heap | 128ms | 94.0% | 73 |
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Clicky 0.1%
225
62ms
GoatCounter 0%
56
65ms
Simple Analytics 0%
91
61ms
Pirsch 0.1%
113
76ms
StatCounter 0.2%
308
69ms
Umami 0.4%
826
67ms
Plausible 1.1%
2,010
62ms
PostHog 0.2%
295
91ms
Matomo 6.5%
12,391
71ms
Fathom 0.2%
315
65ms
Universal Analytics 38.1%
72,426
67ms
Google Analytics 4 50.9%
96,650
67ms
Snowplow 1.6%
3,006
77ms
AT Internet/Piano 0.3%
527
76ms
Adobe Analytics 0.2%
440
106ms
Heap 0%
73
128ms
Amplitude 0.1%
169
127ms
Mixpanel 0.1%
117
81ms
Chartbeat 0%
75
123ms
Parsely 0%
36
167ms
Good
Needs Improvement
Poor
Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of Clicky sites pass INP. Mixpanel trails 7 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 50.9%
852.0s
9967ms
770.10
811.6s
601.2s
Universal Analytics 38.1%
852.1s
9967ms
770.10
801.6s
591.2s
Matomo 6.5%
891.8s
9971ms
780.09
851.5s
651.0s
Snowplow 1.6%
882.0s
9877ms
770.09
841.5s
601.1s
Plausible 1.1%
901.7s
9962ms
780.09
891.3s
71883ms
Umami 0.4%
852.1s
10067ms
740.11
861.4s
71923ms
AT Internet/Piano 0.3%
842.1s
9876ms
710.12
821.5s
67942ms
Adobe Analytics 0.2%
832.3s
94106ms
550.19
811.6s
73883ms
Fathom 0.2%
861.9s
9965ms
780.10
811.6s
69945ms
StatCounter 0.2%
851.9s
10069ms
740.11
831.5s
601.1s
PostHog 0.2%
822.1s
9991ms
840.07
831.6s
641.0s
Clicky 0.1%
871.7s
10062ms
630.15
841.3s
69898ms
Amplitude 0.1%
812.1s
93127ms
690.14
831.5s
71881ms
Mixpanel 0.1%
792.2s
9381ms
650.13
841.4s
72859ms
Pirsch 0.1%
841.8s
10076ms
800.09
911.3s
671.0s
Simple Analytics 0%
862.0s
10061ms
770.08
811.4s
61989ms
Chartbeat 0%
981.7s
90123ms
700.12
971.3s
85596ms
Heap 0%
672.7s
94128ms
730.12
751.6s
67969ms
GoatCounter 0%
1001.2s
10065ms
630.22
100945ms
100482ms
Parsely 0%
961.9s
89167ms
140.18
891.6s
64972ms
60%95%+ passing
Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Umami leads on INP: 100% of its sites pass. Mixpanel trails at 93%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
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Related signals
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Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.