Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

10
Providers ranked
After min-sites filter
70,596
Sites in sample
Combined across all items
0.08
Best CLS (p75)
Quora Pixel
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Quora Pixel 0.08 81.3%
72
2 LinkedIn Insight 0.09 78.6%
2,695
3 TikTok Pixel 0.10 77.1%
2,581
4 Reddit Pixel 0.10 77.8%
278
5 Snapchat Pixel 0.10 76.3%
469
6 Microsoft/Bing UET 0.10 76.7%
15,262
7 Google Ads Conversion 0.10 76.7%
23,141
8 Meta Pixel 0.10 75.6%
24,543
9 Twitter/X Pixel 0.11 74.2%
291
10 Pinterest Tag 0.11 74.7%
1,264
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Quora Pixel 0% 72 81% 0.08
LinkedIn Insight 1.4% 2,695 79% 0.09
Reddit Pixel 0.1% 278 78% 0.10
TikTok Pixel 1.4% 2,581 77% 0.10
Google Ads Conversion 12.2% 23,141 77% 0.10
Microsoft/Bing UET 8% 15,262 77% 0.10
Snapchat Pixel 0.2% 469 76% 0.10
Meta Pixel 12.9% 24,543 76% 0.10
Pinterest Tag 0.7% 1,264 75% 0.11
Twitter/X Pixel 0.2% 291 74% 0.11
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

79% of LinkedIn Insight sites pass CLS. Twitter/X Pixel trails 5 points behind, leaving 26% of its sites failing. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
842.1s
9977ms
760.10
801.6s
591.2s
Google Ads Conversion 12.2%
842.1s
9974ms
770.10
801.6s
581.2s
Microsoft/Bing UET 8%
872.0s
9977ms
770.10
821.6s
611.1s
LinkedIn Insight 1.4%
842.1s
9975ms
790.09
781.7s
571.2s
TikTok Pixel 1.4%
852.1s
9898ms
770.10
841.5s
69949ms
Pinterest Tag 0.7%
802.3s
9988ms
750.11
761.8s
521.4s
Snapchat Pixel 0.2%
832.2s
97108ms
760.10
831.5s
74858ms
Twitter/X Pixel 0.2%
832.1s
95107ms
740.11
831.6s
641.0s
Reddit Pixel 0.1%
802.3s
9896ms
780.10
801.6s
641.0s
Quora Pixel 0%
851.8s
10075ms
810.08
811.3s
641.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

LinkedIn Insight leads on CLS: 79% of its sites pass. Twitter/X Pixel trails at 74%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (23) → Reviews (8) → Email marketing (8) → Consent platforms (16) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured