1
At a glance the headline numbers for Ad networks impact
Ad networks ranked by performance impact.
6
Providers ranked
After min-sites filter
17,836
Sites in sample
Combined across all items
82ms
Best INP (p75)
Google AdSense
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google AdSense | 82ms | 98.5% | 12,936 | |
| 2 | Google Publisher Tag/GAM | 86ms | 97.5% | 2,834 | |
| 3 | Prebid.js | 89ms | 96.5% | 837 | |
| 4 | Taboola | 91ms | 98.3% | 481 | |
| 5 | Amazon Publisher Services | 97ms | 94.8% | 298 | |
| 6 | Criteo | 115ms | 94.8% | 450 |
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Media.net 0%
21
149ms
Index Exchange 0%
45
79ms
Google AdSense 6.8%
12,936
82ms
Taboola 0.3%
481
91ms
Google Publisher Tag/GAM 1.5%
2,834
86ms
Prebid.js 0.4%
837
89ms
Criteo 0.2%
450
115ms
Amazon Publisher Services 0.2%
298
97ms
Outbrain 0%
25
65ms
Good
Needs Improvement
Poor
Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 95% and 99%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google AdSense 6.8%
852.1s
9982ms
740.11
801.6s
591.2s
Google Publisher Tag/GAM 1.5%
881.9s
9886ms
680.13
861.4s
71869ms
Prebid.js 0.4%
901.9s
9789ms
630.14
891.4s
74838ms
Taboola 0.3%
881.9s
9891ms
680.13
881.4s
77753ms
Criteo 0.2%
862.1s
95115ms
660.13
861.5s
69923ms
Amazon Publisher Services 0.2%
872.0s
9597ms
650.13
891.3s
78744ms
Index Exchange 0%
882.0s
10079ms
580.14
881.3s
74795ms
Outbrain 0%
911.6s
9165ms
700.12
961.2s
78697ms
Media.net 0%
572.7s
100149ms
570.17
572.3s
502.0s
60%95%+ passing
Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google AdSense leads on INP: 99% of its sites pass. Amazon Publisher Services trails at 95%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals
JS libraries (23) →
Email marketing (8) →
Font services (4) →
CDN (15) →
Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.