The State of Web Vitals

Ad networks impact

Ad networks ranked by performance impact.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Ad networks impact

Ad networks ranked by performance impact.

6
Providers ranked
After min-sites filter
17,836
Sites in sample
Combined across all items
151ms
Best INP (p75)
Google AdSense
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Google AdSense 151ms 89.9%
12,936
2 Prebid.js 159ms 86.2%
837
3 Google Publisher Tag/GAM 162ms 86.5%
2,834
4 Amazon Publisher Services 172ms 80.4%
298
5 Taboola 184ms 79.5%
481
6 Criteo 188ms 77.5%
450
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Index Exchange 0% 45 93% 146ms
Google AdSense 6.8% 12,936 90% 151ms
Media.net 0% 21 88% 178ms
Outbrain 0% 25 88% 141ms
Google Publisher Tag/GAM 1.5% 2,834 87% 162ms
Prebid.js 0.4% 837 86% 159ms
Amazon Publisher Services 0.2% 298 80% 172ms
Taboola 0.3% 481 80% 184ms
Criteo 0.2% 450 78% 188ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

90% of Google AdSense sites pass INP. Criteo trails 12 points behind. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google AdSense 6.8%
782.4s
90151ms
830.07
721.9s
521.3s
Google Publisher Tag/GAM 1.5%
842.1s
87162ms
750.11
831.6s
68930ms
Prebid.js 0.4%
862.1s
86159ms
710.12
851.6s
74839ms
Taboola 0.3%
782.4s
80184ms
690.14
751.8s
66980ms
Criteo 0.2%
732.6s
78188ms
710.13
721.9s
561.1s
Amazon Publisher Services 0.2%
852.1s
80172ms
680.13
861.5s
79731ms
Index Exchange 0%
872.2s
93146ms
730.11
841.4s
80645ms
Outbrain 0%
801.9s
88141ms
840.08
881.3s
72843ms
Media.net 0%
383.7s
88178ms
380.92
432.5s
201.4s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google AdSense leads on INP: 90% of its sites pass. Criteo trails at 78%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (23) → Email marketing (8) → Font services (4) → CDN (15) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured