Seamless Style: Optimizing Who What Wear for a Stable Shopping Experience
A case study about quick core web vitals fixes up a start-up company.
WHO WHAT WEAR: Stability is key
When my wife excitedly shares her latest fashion finds from Who What Wear, I can’t help but smile. She’s a loyal follower of their trendsetting content, always eager to snag the latest styles and discover new tips. So, when Who What Wear reached out to me for help with layout shifts on their site, I jumped at the chance. It was an opportunity to support a brand that holds a special place in my home.
The Mission: Style Through Content
Who What Wear’s mission is to empower individuals through fashion and lifestyle content, making stylish living accessible. They connect millions of consumers with the latest trends, fostering creativity and helping them express their unique identities.
The Problem: A Layout Shift Runway
Who What Wear was noticing unexplained layout shifts on their website . Rather than spending valuable time and resources trying to figure it out themselves, they made a smart decision to ask an expert. I admired their approach, recognizing that bringing in specialized knowledge would not only save them time but also provide a cost-effective solution.
The Approach: Experience takes over
I have plenty of experience handling layout shifts, I dove right into the problem. From the moment I saw the page load, I could pinpoint the trouble spots. Their Real User Monitoring (RUM) data highlighted the problematic pages and my findings aligned perfectly. In the end I focused on specific issues like improperly sized fallback fonts, dynamic ads and asynchronously loaded modules. I returned a full documented strategy to address the shifts effectively.
Results: Layout Shift eliminated
Through these targeted optimizations, I completely eliminated the layout shifts, enhancing the overall stability of Who What Wear's website. This not only improved the user experience but also ensured a more enjoyable shopping journey for their audience, showcasing the power of expert intervention in achieving a seamless online presence.
Arjen, Your recommendations make a lot of sense! I am glad we asked you! - K Klein, VP Product Management
Update 2024:
